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4.5
I was very impressed with how this book was put together. Each chapter and the subsequent case study and additional readings were right on target and clearly presented each new concept and followed it up with examples of companies who have deployed the business approach discussed. I can see why this book is in its 7th edition. The authors have placed a great amount of importance and effort in writing insightful case studies that are well researched and well written. After studying this book, the reader will have a much better understanding of how global business is conducted and how to evaluate successful management approaches. For instance, after reading the successful management approaches of global Proctor & Gamble, I have much greater confidence that the new head of the Veterans Administration will be able to reorganize and lead that organization out of the mess that the previous leadership engendered. The P&G story was impressive as are all of the case studies. Extremely informative.