Alliance Management Case Studies: Strategies for Building Successful Business Partnerships | The Ivey Casebook Series | For MBA Students & Corporate Executives

Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheál J. Kelly have organized this book around the four major phases in the alliance formation and management process―strategic rationale, partner selection, negotiation, and implementation.