E-Commerce Technology and Application Case Studies - Real-World Business Solutions for Online Retail & Digital Marketing | Cases on Information Technology Series" Usage Scenarios: Ideal for entrepreneurs, business students, and IT professionals looking to implement e-commerce strategies, optimize online stores, or understand digital commerce technologies.

Electronic commerce technologies and applications have changed the way information technology is used in business and society, allowing organizations worldwide to expand their market reach and their customer service. Cases on Electronic Commerce Technologies and Applications presents a wide range of real-life cases that describe the successful and unsuccessful adoption of e-commerce, e-business, e-government, mobile commerce, and Web services technologies. This collection provides significant insight on the successful implementation of these areas.